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Naughty by nurture

Naughty by nurture

By Dotdigital

If you don't know your customers, you can't give them what they want.

That's what this naughty by nurture podcast is all about. That and the weird and wonderful people we've met across the ecosystem.

So if you want to spice up your customer marketing, join us for cheeky puns, rich editorial content, data insights, and fresh creative ideas.

Our podcast series is jam-packed with personality, sure to add some extra zing to your customers' experiences.

Coming soon: Series 2 starts spring 2022
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Currently playing episode

The B2B marketing one

Naughty by nurture Jul 06, 2022

00:00
59:25
 The B2B marketing one

The B2B marketing one

Whenever Skip and Gavin get together, sparks fly, and super valuable points that can be used in your marketing today are brought to the table, but they struggle to keep on track, so Skip has brought his wife Christie along. So today, we're talking about B2B marketing, how it differs from B2C or NFP marketing (if at all), understanding the challenge that the customer is facing, why we struggle to find B2B examples, and how inviting your great aunty that hates everything to dinner relates to it all. All these and more tracks are added to the ever-growing playlist.

Jul 06, 202259:25
The brand vs performance marketing one

The brand vs performance marketing one

Balancing brand vs performance marketing is something that almost every marketer struggles with. If you're one of those marketers you won't want to miss this episode! Adam Clarke from Reload digital and his girlfriend Alexandra Mottershead join Gavin to work out the best way of navigating your way through this age-old dilemma. The trio chews the fat on why brand and performance marketing aren't mutually exclusive, long-term brand health vs immediate sales, being where your customer is and the most remote interview ever! Plus of course some killer recommendations for the playlist

Jun 30, 202255:20
 The thought leader one

The thought leader one

We go international in this episode as our guest Kath Pay dials in from Antigua! Kath who lives and breathes email marketing along with her bestie Janet Roberts tackle a topic that marketers have often asked us "why are thought leaders helpful?" But we'll also discuss the differences between an influencer and a thought leader, what qualities should a thought leader have, plus a list of people you should be following! All this plus a surprise Coronation street fan!

Jun 23, 202258:16
 The Lifecycle marketing one

The Lifecycle marketing one

All the energy and laughs in this one, plus all the insights to boot! Adeola Sole joins Gavin with her partner in crime, Kwabena Agyeman-Mensah to talk about lifecycle marketing. What is lifecycle marketing; start off small and then think big? We also discuss why they should be more natural, informative, interesting, and useful, as well as who does it well, and why other messages are just poly filler. Plus, we discuss meeting people on public transport and pigeons!

Jun 16, 202201:03:19
 The email design one

The email design one

Sometimes overlooked, but still very essential, email design is this week's topic. Matthew Smith and Mike Nelson from Really Good Emails join us to lets us know what makes a great email; how to make it stand out, whether or not design is subjective, how to drive recipients to your end goal, and what's the easiest way to improve your design overall. We also talk about the PnL for lemonade stands and karaoke.

Jun 09, 202251:20
The copywriting one
May 26, 202201:00:45
The digital nomad one

The digital nomad one

Remote working has become a little more familiar to all of us. So in this episode, Dipak, who is joined by his father Bhikhu, talks to us about getting the best out of not working from an office. Getting that work-life balance; collaboration across different time zones, keeping you and the rest of the team motivated, how it affects marketing to your audience, and whether or not it's better to have cameras on or off during catch-ups. Plus, Bhikhu lets us know how easy we have it now we have the technology to help us.

May 19, 202252:21
The dark mode one

The dark mode one

DJ, technology evangelist, and lord of all things email and digital, Elliot Ross, joins us to dive into accessibility - specifically dark mode. We look to understand more about what dark mode offers to businesses and their customers, how to ensure your emails look right for everyone, and how designers can really make things stand out in the inbox. Plus, Elliot's colleague Paris adds a little more flavor to the convo (literally) with a story about fox stir fry! One not to be missed.

May 12, 202258:15
 The strategy and tactics one

The strategy and tactics one

Email industry veteran and global Speaker, Ryan Phelan, has a lot to get off his chest. Chiefly how we can retain knowledge in email marketing and how we can not just use the channel, but respect it more. Understanding that tactics and strategy are two very different things, and discovering how applying both correctly can help us achieve the results we all want. Joining Ryan is his long-term partner in crime Eric, who "knows where all the bodies are buried" - which makes for an interesting convo. All of this plus Benedictine monks!

May 06, 202256:45
The Shopify one

The Shopify one

Season two, we're back! Over the last year or so, ecommerce has advanced 15 years. So for episode one of season two, we got the chance to speak to Faye Oakenfull and her former colleague, Alex, from We Make Websites to discuss Shopify. We talk phobias, being allergic to fruit, and living in Miami before diving into the deeper topics of Shopify and Shopify+, what to consider when choosing your ecom platform, and the benefits of headless. And Faye's one-woman crusade to bring back Jamie T.

Apr 28, 202255:56
 The open commerce one

The open commerce one

As the last episode in the series, we're going out with a bang!

Larger-than-life ecommerce expert, Ben Marks of Shopware joins us and is accompanied by his musician friend Josh HughettIn this season finale, we discuss the benefits of open commerce and whether it's the best strategy for brands and customers. 

We're also offering our predictions about the future of the space, and how Shopware and dotdigital play nicely with each another. 

All this and of course we have our final additions to the naughty by nurture playlist. As both Ben and Josh are musicians we have some really good ones to see us through to the next series.

Maceo Parker - Shake everything you've got

Rare Essence Tiny desk

Alex Isley: Tiny Desk

Jun 04, 202157:12
The customer experience one

The customer experience one

We shouldn’t have a favorite episode because they’re like our children. However, this week Philip Storey of Enchant agency brings his mum along and Tessa steals the show! Hear them discuss; why testing is vital for a great customer experience, how to overcome the fear of hitting ‘send', and whether using data to make things relevant matters more than being genuine.


As always the playlist has been updated and we have great new additions!

May 28, 202150:28
The lessons learned in ecommerce one

The lessons learned in ecommerce one

What do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal.

As always our guests add their favourite tracks to the Naughty by nurture playlist

May 21, 202152:23
The email marketing one

The email marketing one

In this episode, Gavin is joined by the incredible duo Jenna Tiffany founder of Let’sTalk Strategy and email specialist Joolz Joseph to talk all things email marketing! 

From discussions on why they think email is undervalued, how it’s evolved with AI and how to get the best out of it. Find out why open rates aren’t a great measure of success and what we really think of @GaryVee

As always, don’t forget to check out our playlist and hear the gangs truly embarrassing stories.

May 14, 202147:50
The work-life balance one

The work-life balance one

In this week’s Naughty by nurture episode, Gavin talks to Cooper Harris, the founder of Klickly and dotdigital’s founder Tink Taylor, about what it takes to establish a great work-life balance.
Hear how you can perfect your email marketing in a 4-hour workweek and how automation can be the key to you winning your way at almost everything!
Sound intriguing? Find out their tips and tricks in this episode.

As always we have new additions to the playlist

And our founder's mammoth playlist Tinks Tunas

May 07, 202151:30
The conversational commerce one

The conversational commerce one

In this episode, Amy Goodsell from Kissed Earth brings along her good pal Luke Fechner's from Nova Vita Wines

Together, they discuss with Gavin Laugenie how to create a ‘brand voice’ and how to get that bricks & mortar experience to a digital world through conversational commerce.

What’s more, we wax lyrical about German wirehaired pointers, sales and marketing teams clashing, the wonders of live chat! And, of course, there’s the music. We have two stellar recommendations from our down-under duo.

The playlist 

Apr 30, 202150:09
The ecommerce & fishing one

The ecommerce & fishing one

This is the most abstract episode yet. Who knew ecommerce and fishing had so much in common? Ariel Mordetsky, Kadro and his good friend Jeff Roth Avalara both teach Gavin Laugenie everything he needs to know about, yup, that’s right fishing! Hear how they reel in the biggest catches in a boat off the Florida Keys!

If that wasn't enough, hear them also talk about the patience required in making your enterprise-ecommerce site work beautifully. Communicating with service providers, choosing the right tech, considering all the moving pieces and ultimately, how by having the right team behind you, you can execute your vision exactly as you dreamt it would be.

Apr 23, 202144:44
The ecommerce trends one

The ecommerce trends one

This week the fascinating Stephen Hill of Vaimo joins us and he brings his colleague Daniel Nimmo to discuss the top eCommerce trends for 2021. In this episode, Stephen reveals his unique approach to understanding why we buy the things we buy. Join us as we discuss everything from augmented reality to sustainability, recycling fashion and the power of personalized products. And, if that wasn't enough, we find out who created the world’s warmest duvet, who eats kiwi fruit whole!

Don't forget to follow the playlist; new tracks added each week after our guests give their recommendations. This week we have a boiler room DJ set from Solomun

You can download the psychology of eCommerce guide here.

Apr 16, 202158:57
The digital agility one
Apr 09, 202150:57
 The real-time content one

The real-time content one

In this episode Gavin is joined by two well-seasoned podcasters and Fulham FC fans Adam Farquharson from Movable Ink along with his guest Sammy James, but don’t let the latter put you off! They’ll discuss the merits of personalization, real-time content, why you need to think of email as a service you provide to your customers, and how to deal with serial unsubscribes. If that’s not enough we’ve got some incredible music recommendations too. 

This is one not to be missed!


Apr 01, 202158:46
The stop-doing-what-you're-terrible-at one

The stop-doing-what-you're-terrible-at one

The brilliant Chloe Thomas, founder of eCommerce Masterplan, and the marvellous Becky Hopkin, Managing Director for Digital Gearbox - join us in this episode to talk about how sometimes we need to quit while we’re behind, make a change and focus on what you’re really good at, or find someone that loves doing the jobs you hate! We also talk about the lost art of reading song lyrics on album sleeves, modelling in plastic parts catalogues, how not to be a mood-hoover (fun sponge) personality profiling, and the wonders of holding down windows key + the full stop button. Sounds confusing? Not to worry, this podcast will explain all.


Talent dynamics

Mar 26, 202146:29
The unprecedented times one

The unprecedented times one

James White and Millie Morgan from Nosto join me to discuss who’s got the best dog, how not to kill house plants, and Alfonso the fish. We’ll also talk about how COVID destroyed marketing plans, ways you can pivot in unprecedented times and cut through the noise with generating unique or ‘alternative’ content, plus how to be agile in your strategy. Finally, we’ll predict the hopes for more physical contact in 2021 and how trade show might look in future.

Noisli - Improving focus and boost productivity 

Mar 19, 202149:44
The Performance Marketing one

The Performance Marketing one

In this episode Anisha Patel & Jai Khan from Push Group join me and we’ll discuss the joys of working in warmer climates, parrots, and beauty regimes. Marketing-wise, we’ll explore how to accelerate your performance on Google, Facebook, and Amazon, the not-so-dark art of PPC, plus how misunderstanding the terms you bid on can lead to embarrassing results – not forgetting how B2B and D2C brands can make big wins! All this while, with Salt n Pepper’s ‘Push it’ playing in my head.

Mar 12, 202144:16
The Loyalty One…

The Loyalty One…

In this episode, we’re joined by Kerri Barnes & Alison Murtagh from LoyaltyLion and talk about: a very brief history of chocolate, French exits, and what our guest experts think about the state of loyalty in 2020 leading into 2021 (one of my personal pet peeves in email). And of course, Africa by Toto!

Coffitivity
The playlist

Mar 05, 202143:05
The intro one

The intro one

We welcome you to our brand-new podcast series. There’ll be cheeky puns to rich editorial content, data insights to fresh creative. Enjoy this first series, jam-packed with personality it'll add some extra zing to your customers' experiences.

Feb 24, 202101:31